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Executive summary

This National Responsible Gambling Strategy was produced by the Responsible Gambling Strategy Board following a public consultation. It covers all forms of gambling and should set the agenda for a wide range of organisations - gambling operators, regulators, commissioning organisations, government, trade bodies, treatment providers and a number of other public agencies.

The overarching aim is to minimise gambling-related harm. Gambling-related harm goes wider than the harm experienced by those identified as problem gamblers by existing screening tools. It can also affect the families of gamblers, their employers, their communities and society more widely.

The strategy sets out a vision of what a desirable outcome would look like. Achieving the vision will be a significant challenge, requiring expertise, resources and commitment from a diverse range of stakeholders.

It will also require a willingness to take action on the basis of what is known, or can reasonably be inferred. Lack of complete information should not be allowed to be a barrier to progress.

In recent years some positive steps have been taken to tackle gambling-related problems. This strategy is designed to build on those foundations.

The strategy does not address the current issue of maximum stake size on machine play. We will be providing our advice on that in the context of the forthcoming triennial review of stakes and prizes, expected shortly.

Priority objectives

The strategy has five priority objectives:

  1. To develop more effective harm minimisation interventions, in particular through        further experimentation and piloting of different approaches.
  2. To improve treatment through better use of knowledge, data and evaluation. 
  3. To build a culture where new initiatives are routinely evaluated and findings put into practice. 
  4. To encourage a wider range of organisations in the public and private sector to accept their responsibility to tackle gambling-related harm. 
  5. To progress towards a better understanding of gambling-related harm and its measurement.

Priority actions

To achieve these objectives, the following 12 priority actions should be taken:

Next steps

The Responsible Gambling Strategy Board’s next steps will be to:

  • Communicate and disseminate the strategy, and implement our part of it. 
  • Estimate the quantum of resources required for its delivery. 
  • Develop a framework to measure progress and impact. 
  • Continue work to engage and involve relevant stakeholders. 
  • Prepare a research strategy, setting out an independent view of the topics that should be explored and research questions that need to be addressed over the strategy period.