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The vision: what an effective strategy should aim to achieve

Our vision is that all those who choose to gamble are able to do so responsibly, and without harming themselves or others.

Effective strategies require a clear vision. Shared visions help co-ordinate the activities of diverse stakeholders in pursuit of common objectives. They also focus minds on priority activities, and on the outcomes that would indicate success.  

Achieving this outcome requires that:

  • The nature of gambling-related harm, and its effects on individuals, children, families, friends and communities, is well understood.

  • There is a similarly good understanding of the personal and social determinants of gambling-related harm.

  • Regulatory, educational, physical and social environments all encourage players to be responsible.

  • Reliable means exist to identify individuals who may be gambling harmfully.

  • Effective steps are being taken to reduce or mitigate gambling-related harm through well-developed, tested intervention and treatment strategies.

  • Good industry data are available about all forms of gambling, freely shared with those with a legitimate interest, restricted only by reasonable constraints related to commercial confidentiality.

  • Effective information, advice and treatment are available within reasonable time-frames to all those in need of help with their gambling, and to their families, friends and others affected by their gambling.

  • In addition to operators, a wide range of organisations and agencies in the public and private sectors accept their responsibility to use their expertise and resources to inhibit harmful gambling or to mitigate its effects.

  • The issue of responsibility in gambling is approached by all who have a stake in its availability and impact in a balanced, supportive and open-minded way, with positive engagement and mutual respect.

  • Innovation is welcomed. But the precautionary principle is applied to new products, or to innovation in other areas, when there is good reason to believe they might cause harm disproportionate to any benefits they might bring. Such judgements are made after discussion between relevant stakeholders and careful consideration of the potential consequences of any change in policy or regulation.

  • Children and young persons are able to grow up in an environment where they are protected from gambling-related harm.

Welcome progress has been made towards the achievement of some of these ideals in recent years. There is further to go in others.